Instasleep

Instasleep is a newly founded sleep-aid company based in New York, US.
The developed a new formula to create the first drug free sleep-aid mint melts tablets.

I was asked to create a series of GIFs and videos to be used through social media, tv adverts and so on.
The idea behind the campaign is to highlight the perks of better sleeping patterns.
I designed, illustrated and animated every element for each piece.

instasleep.us

GIF Campaign